The only Enterprise Open-Source solution on the market offering that range of data management.

What is Pimcore

If we ask what Pimcore’s core product is, it is an open-source enterprise PHP consolidated software platform which can manage a range of data types – master data management, product information management, customer data management, digital asset management, content management, and digital commerce channel delivery.

So, what is Pimcore? The only Enterprise Open-Source solution on the market offering that range of data management. It is scored highly positively by leading industry experts like Gartner and Forrester and forms the basis of product information and master data management for over 100 000 companies in 56 countries.

What is Pimcore used for?

What Pimcore is used for, it provides a flexible, open-source alternative to proprietary, closed-source solutions, with totally API-driven architecture and composable technology.

Its broad offering is a capacity to aggregate, manage, and distribute any type and quantity of product data (including digital assets) for multichannel publishing and digital commerce. Businesses eliminate challenges like scattered or missing data, data quality, and sluggish time to market.

For brand manufacturers wanting to embark on a Direct to Customer (DTC, or D2C) strategy, it an integrated product catalog and database to underpin whatever e-commerce platform is used on the front end.

Pimcore Features & Capabilities

Pimcore for eCommerce

Pimcore and eCommerce are closely linked in that it can deliver content to any output channel, optimised for any device. That allows it to develop marketing-driven, sophisticated, and personalised outputs, be they websites or portals. The platform is fully API-driven, enabling headless content and commerce capabilities. It is also used for digital signage and print material.

This is achieved though the company’s Product Experience Portal, a sophisticated and configurable enterprise solution for providing internal-facing and customer-directed product information. It allows internal sales, marketing, and product management teams to collaborate on creating highly customer-centric experiences on all digital channels. Being configurable, key users can access portals to search for and share product information in real-time.

Pimcore PIM Solution

The Pimcore PIM solution is a headless, decoupled PIM system, offering product information in real-time to 3rd party output channels. It includes the Pimcore Datahub, which can be used either to configure GraphQL interfaces for quick access to product information, or to deploy standard Pimcore APIs to access all managed data instantly. Clients can define, model, and map imports and exports using an easily configurable GUI. Tasks can be scheduled to run automatically or be executed manually.

Pimcore DAM Solution

Pimcore DAM solutions can centralise all media assets – images, graphics, text documents, video, and other content. Like other components, the DAM is open-source and is able to integrate and consolidate large volumes and types of digital assets.

For those early on in their digital transformation journey, the Pimcore Dam assists and guides that path with it consolidated digital media repository providing a reliable structure for re-using digital assets as well as optimising data distribution and content search processes.

Pimcore Workflows

Pimcore workflows let users create, design, manage, and organise workflow definitions by folder. Workflow places, transitions, and global actions are easy to program with the visual planner. Users get different views of assets, depending on access rights and predefined workflow steps, while notifications ensure all users are on the same page, even in large teams working on complex use cases. There is a comprehensive audit trail for every workflow step and all modifications can be consulted in the workflow history.

Pimcore Syndication

Pimcore syndication is covered by its omnichannel publishing functionalities. These can push the correct product information automatically to the various output channels required. The PIM system itself provides all the tools needed to carry out product data channel strategies. It promises seamless synchronisation with any number of marketing, business, and shopping channels. It can work with more than 2 500 sales and marketing channels or platforms and the principal features it offers are:

  • data integration
  • standardisation
  • content tailoring
  • product data customisation
  • optimisation
  • syndication

Pimcore Onboarding

Pimcore onboarding tools are integrated and enable users to import and onboard Data in a matter of minutes Product content and information is centralised from multiple sources, such as Excel/CSV, PLM, ERP, Suppliers, and data pools) with custom data modelling, product hierarchies, validations, and versioning all possible.

Pimcore Migration

Pimcore migration sees this series of mini projects as being iterative, incorporating solution design, data modelling, data movement mapping, transformation of data, solution development and testing before the new PIM solution goes live. Pimcore works with expert solution partners to ensure the process is as trouble free as possible, with monitoring built into the entire process to assess the data’s quality and scalability. The legacy system will be phased out only when thorough verification and authorisation of the target platform has taken place.

Pimcore Data Modelling

Pimcore data modelling benefits from its multi-domain MDM platform, which allows businesses to manage attributes and relationships any, making SKUs easy to access through their product life cycle. Furthermore, Pimcore’s fully API-driven architecture easily connects to an existing ecosystem.

The cloud-based data-modelling building tool, with a graphical user interface, allows users to configure product data models quickly and without coding needed. There are over 40 high-performance data input components which can manage millions of products with thousands of attributes each.

Pimcore Support

Pimcore support is offered in different packages depending on version. The cloud Enterprise Editions come with basic support services, but also offer access to further SLA-backed premium technical support. These premium support packages come in silver, gold, and platinum SLAs, and offer guaranteed support by the ‘core’ Pimcore team – those who create and make the platform. That means direct communication with Pimcore experts – system architects and core developers.

All support is backed up with Service Level Agreements, and mandatory response times are available. Further support is offered in the form of access to technical documentation and a self-service help centre platform.

Pimcore integrations

Pimcore seamlessly integrates into your existing IT landscape and ties all your data sources together. The software’s Enterprise open-source technology, powered by APIs, allows search, and retrieve all data in real-time. It integrates with any new or existing system.

Pimcore and external systems, design is powered by a totally API-driven software architecture. Therefore, there can be extensive connectivity with all relevant business enterprise systems (ERP, CRM, BI, ESB) and external 3rd party apps. Its architecture provides everything needed for two-way real-time communication with all other systems.

Pimcore partners

Pimcore partners are served by its Solution Partner Program, a global network of systems integrators, digital agencies, business, and technology consultants. They help companies to use the Pimcore Platform for new solutions, from end-to-end project implementations to design, customisation, configuration, integration, and deployment of existing Pimcore PIM systems.

Pimcore’s strategic partners are consulting firms offering full service (strategy, design, development, implementation, and managed services). These consultants all have a verified depth and breadth of eCommerce and PIM service experience.

Pimcore pricing

The Community Edition of the Pimcore Platform is free, so clients do not pay any license fees.

For the paid version (with many more functionalities) potential clients need to get a quote from Pimcore. The company also provides optional paid services around the product, including consulting, training, and support, as well as additional features (‘Enterprise Extensions’).

inriver reviews

Pimcore reviews frequently cite its architecture as being built on a flexible framework, which can offer a wide range of options and functionalities. Some users comment on its complexity for ‘beginner’ users in the first instance. However, the general consensus is that once the system is up and running, users quickly get to grips with the backend. Most user reviews recommend working together with a Pimcore partner to adapt Pimcore to the business’s particular needs.

In 2022, Gartner Peer Insights recognised Pimcore PIM as a ‘Strong Performer in its 2022 Report. Forrester granted its “Top Rated” and “Leader” scores in their Product Information Management category

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