Sales Layer

A Cloud-native SaaS platform allows teams to upload, analyse, and enhance your product information and data

What is Sales Layer?

Sales Layer was founded in 2008 and is headquartered in Valencia with another office in Boston, USA. When we ask, ‘What is Sales Layer?’ It is essentially a specialist in product information management (PIM). Its Cloud-native SaaS platform allows teams to upload, analyse, and enhance their product information and data. The Sales Layer PIM platform is used in e-commerce as well as in the retail, and manufacturing sectors.

What is Sales Layer used for?

Sales Layer is used for creating the best possible quality of product experiences to increase conversions. Its features are enough for the biggest of enterprises, but they are laid out in a graphic interface that is simple and user-friendly.

The company places great emphasis on consolidating the most voluminous of product catalogs, and also highlights its multichannel integrations – Sales Layer is connected with back-end and front-end usability, so finding a suitable connector is relatively easy.

Sales Layer Features & Capabilities

Sales Layer for eCommerce

As all product data is kept in a single, centralised hub, it is efficient and straightforward to keep front- and back-end information (like inventory, pricing, and other data points) updated in real time. The eCommerce integrations ensure that data from multiple sources go to the central cloud storage repository, removing the need to manually create and manage product catalogs. Creating customised catalogs and launching new products is claimed to be three times faster than if using spreadsheets, Thus, Sales Layer eCommerce capacity is powered by optimisation of all key processes, focusing on speed and cost-effectiveness.

Sales Layer PIM Solution

Among the range of features in the Sales Layer PIM solution, the following key areas are:

  • Centralisation – powers consolidation of product information and the consistency that spreadsheets often don’t offer. With single source storage, it is easy to update, manage and find product data.
  • Enrichment – with built in quality scoring, the Sales Layer PIM solution flags areas to improve product information, so catalog updates can happen quickly.
  • The Sales Layer PIM analyses data quality to highlight missing data and also fills omissions to ensure that logos, images, descriptions, and product attributes are completely up to date.
  • Automated reporting can also send real-time alerts to indicate these changes to warehousing, suppliers, digital marketplaces, and physical stores.
  • Connectivity – Sales Layer connections are one of its strengths. It connects with practically everything without the need for manual handling or development fees.
  • Activity tracking allows users to publish the latest version of catalogs (with customised URLs) across marketplaces and applications.
  • Multichannel marketing – the tool helps enrich the customer experience. When product information is organised and updated it is automatically reflected in the MDM tool (in the required format) and across all connected marketplaces.
  • Sales Layer DAM Solution

    Sales layer DAM solutions do not integrate a fully-fledged digital asset management system, but integration of its PIM with a third-party DAM is straightforward. This opens up options for enriching data and collaboration across teams. It also streamlines the work undertaken by product, eCommerce and marketing teams and eliminates that frequent bugbear, siloed product data ‘hoarding.’

    Sales Layer Workflows

    Sales Layer workflows features offer:
  • Automation to save management time by reducing gaps and errors from multiple spreadsheets.
  • Intuitive UX to allow business and non-specialist users to coordinate inventory, prices, and product information across departments
  • Sales Layer Syndication

    Sales Layer syndication incorporates Sales Layer Connect, a function for exchanging product information between companies and distributors. With the same interface as the Sales Layer PIM, it is straightforward to use, so adding products and updating them can accelerate sales management processes.
    Additionally, Sales Layer syndication:

    • creates Instant catalogs in minutes with all of the information needed to syndicate to channels in the required formats.
    • adds value to supply chain and marketplaces by syndicating customised, updated and quality-checked online catalogs in a few minutes
    • scales the business to new markets and territories using the built-in translation and localisation features which ensure compliance with country-specific standards and norms

    Sales Layer Onboarding

    Sales Layer onboarding makes ingesting product data to a PIM a pretty straightforward process, either in anticipation of the initial set-up, or at any time once the set-up is operational. Different formats like Excel, XLSX or CSV spreadsheets can be uploaded directly to the PIM, where they are converted and standardised and stored in the central database. Product data can also be imported from an existing ERP. Sales Layer onboarding uses Sales Layer Connect to ingest new products or add new suppliers. Product content can be edited and approved before it is exported to channels, and all changes are updated and reflected in the PIM catalog according to the client-defined properties and fields. Finally, Sales Layer onboarding provides the backstop of a quality score feature to verify the overall quality of imported data.

    Sales Layer Migration

    Sales Layer migration is available from the experienced specialists who add value to the implementation project by guiding the migration sub-project. That involves defining the requirements, the design, and a data governance maturity assessment They are expert in profiling, auditing, validating, and cleansing the product data from the legacy database to the ETL phase and verification of a successful migration.

    Sales Layer Data Modelling

    To ensure agile import of product data, Sales Layer data modelling is adaptable so the information structure can be created with an appropriate sector-specific model. Sales Layer offers a tree-structure template, with families, categories, and fields of information to visualise how the client can prepare information, generally very similar to the structure with which many businesses already work.

    Sales Layer Support

    Sales Layer support includes:
  • Training session(s) during the Onboarding phase
  • Access to videos and tutorials on the use of the PIM
  • A given number of hours of support
  • Response times depend on the type of support contracted by the client, and account configuration or editing tasks cannot be done directly but need the client or a Sales Layer partner to carry them out. For example, for an e-commerce connector such as Magento you have a manual and a plugin. If customisation and installation is required, Sales Layer’s specialised partners come into play. Sales Layer provides more detailed information on its website about what is included (or not) in its support packages.

    Sales Layer integrations

    Sales Layer integrations are made easier with cloud-based product catalogs, so clients can act quickly to get products into all potential sales channels. It also makes setting up new channels straightforward, meaning less complexity, uncertainty, or risk.

    Sales layer’s export connectors can send product information to all target channels, whether they are ecommerce platforms or massive marketplaces like Amazon and Google Shopping.

    Its import connectors facilitate automated product data onboarding to the PIM itself, creating the widely accessible source of truth required in a fast-moving digital ecosystem.

    Sales Layer partners

    Sales Layer partners are notable for the range of services on offer. From marketing to automation, ecommerce, and business process consulting, it uses experienced specialists to add value to a Sales Layer implementation. Sales Layer’s Solution Partners combine expertise with a deep understanding of Sales Layer solutions. Their technical knowledge drives the training which is available for many features, such as data taxonomy, integration, or connectivity. Sales Layer’s Affiliate Partners work globally, to educate businesses on its PIM solution and how to exploit its potential. Specialist business consultancy services can also combine technical expertise with a deep-dive approach to business strategy, to ensure Sales Layer customers get the most out of their PIM solution.

    Sales Layer pricing

    Sales Layer pricing depends very much on the needs of the customers, who are invited to contact the company for a detailed quote. However, it does offer a 30-day free, full-feature trial. It offers three pricing brackets – Premium, Enterprise and Enterprise plus – from the fairly basic ‘Premium’ (up to ten users, twenty connectors, 150,000 SKUs) to ‘Enterprise (up to thirty-five users, thirty-five connectors and 300,000 SKUs) to the full-feature ‘Enterprise Plus’ (unlimited users, connectors, and SKUs).

    Sales Layer reviews

    Sales Layer reviews are generally positive, with multiple comments praising its simplicity of use and minimal maintenance. Additionally, comments reflected:

  • It is ‘super easy’ to configure user interface, so not a steep learning curve
  • It takes only a small amount of training to become a proficient user
  • compared with major competitors Sales Layer was a ‘fraction of the price’

    From G2 review site, Sales Layer was scored as having best relationship, best usability, and easiest to use for mid-market businesses. It was also positioned as ‘leader’ in Summer 2022
  • Sales Layer competitors

    Book a Sales Layer Demo

    Sales Layer offers a guided demo for their commerce experience management suite, and to book a Sales Layer demo, (including the PIM) for the modern digital shelf contact us

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