What is a PIM System?

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Managing extensive product catalogues with millions of SKUs and digital assets can be overwhelming for any business, particularly those in the eCommerce sector. The challenges multiply when businesses expand their reach through various sales and marketing channels. Enter Product Information Management (PIM) systems, your go-to solution for efficient, centralised product data management. This article will walk you through what PIM is, why it’s crucial for your business, and how to implement one effectively.

Defining PIM: What is a Product Information Management System?

Product Information Management (PIM) systems serve as a centralised repository where businesses can store, enrich, and manage complex product information. Unlike traditional ERP systems or Excel spreadsheets, PIM solutions offer robust functionalities designed to address the modern needs of eCommerce businesses. They integrate effortlessly with other platforms like eCommerce platforms, CRM systems, and ERP software, ensuring that your product information is consistent and up-to-date across the board.


Why is PIM Important?

PIM systems are not just a modern convenience; they are a necessity for any business that deals with complex product data. The absence of a PIM system often leads to data silos, incorrect or inconsistent product information, and a less than ideal customer experience. Moreover, PIM solutions assist in breaking down internal barriers by offering a single point of reference for various departments such as Sales, Marketing, and Product Management.

Key Features of a PIM System

Basic Data

A PIM system starts by centralising fundamental product information like SKUs, UPCs, and product names. It takes the burden off your team by providing a central place where this basic data can be stored, accessed, and updated.


From images and videos to gifs, a PIM system can house all types of digital assets. These assets are crucial for customer engagement, as they offer a visual representation of the product.

Technical Information

From material and fabric to size, colour, and warranty, PIM systems store detailed technical information that customers often seek before making a purchase.

Sales and Marketing Data

PIM systems can be an invaluable tool for your sales and marketing teams. They store essential data like customer reviews, pricing information, and even SEO-related data such as keywords and customer personas.

Localised Information

For businesses operating in multiple geographical locations, a PIM system stores multilingual copy and regional currency systems, ensuring a consistent customer experience worldwide.


Cloud-Native vs Onsite PIM Solutions

While some older systems require onsite software, modern PIM solutions often come as cloud-native options. Cloud-based PIM systems offer advantages such as superior performance, unlimited interoperability, and the convenience of managed SaaS subscriptions.

PIM vs MDM: Understanding the Difference

PIM is often considered a subset of Master Data Management (MDM). While MDM focuses on a holistic approach to managing all kinds of business data, PIM is designed specifically for managing product information. It plays a vital role especially for Sales and Marketing teams, providing them with a simplified way to manage their product data.


In an age where eCommerce is rapidly evolving, a PIM system acts as the backbone of effective product data management. It not only simplifies the process but also ensures consistency and accuracy, thus fostering a seamless customer experience. With features designed to cater to both basic and complex needs, adopting a PIM system is the first step towards efficient product data management and better sales outcomes.

By following this guide, you are well on your way to becoming more knowledgeable about what a PIM system can offer. It’s time to consider implementing one to take control of your product information and drive your business success to new heights.