How PIM works

Table of Contents

In the evolving digital landscape, understanding how Product Information Management (PIM) systems work is imperative for businesses, particularly for retailers and manufacturers with a vast array of products. The role of PIM extends beyond mere storage—it’s about creating cohesive and enriched product experiences. Let’s delve into the world of PIM.

The Essence of PIM

At its core, a PIM system is designed to gather, centralise, and manage product information. Unlike older methods of using spreadsheets or ERPs, PIM solutions address challenges like product accuracy, market responsiveness, and data consistency.

Centralisation of Data

  • Collection from Varied Sources: From ERP and PLM systems to supplier feeds, PIM amalgamates data from diverse origins.
  • Updating and Optimising: Beyond collection, PIM platforms allow you to refine and improve product data, from technical specifics such as dimensions to marketing elements like product descriptions.

Broad Distribution Capabilities

Whether it’s eCommerce sites, marketplaces, or resellers, PIM ensures that product data can be seamlessly published across various platforms. This grants both customers and employees easy access to vital information.


Comprehensive Data Storage

A PIM holds a treasure trove of data:

  • Fundamentals: SKUs, product names, and stock data.
  • Technical Details: From weight and colour specifications to shipping information.
  • Relationships & Taxonomies: Product types, relationships, and categorisation.
  • Marketing Essentials: SEO data, enriched descriptions, and customer reviews.
  • Digital Assets: Everything from high-quality images and videos to AR functionalities.
  • Localised Content: Translated product details and international pricing specifics.

Key Functionalities for Modern Brands

As brands grow, the requirements from their PIM systems evolve. Essential features include:

  • Digital Asset Management (DAM): A central hub for all your media assets, ensuring they’re up-to-date and easily linkable to products.
  • Custom User Roles: PIM platforms should permit customised access levels to ensure that various teams can access the data they need without compromising security.
  • Efficient Filtering and Bulk Editing: These features enhance productivity, allowing businesses to quickly locate specific information or make wide-ranging changes effortlessly.
  • Product Relationship Management: This feature automates the management of relationships between products, whether they are accessories, upsell options, or replacement parts.
  • Unlimited Attributes: Modern PIM systems shouldn’t restrict the attributes you can associate with a product.
  • Streamlined Import/Export: Effective PIM solutions will simplify data ingestion and extraction processes, catering to varying business needs.

Product Information Management has cemented its place as an indispensable tool for businesses operating in the digital realm. It isn’t merely about managing data but shaping rich product experiences. As the market grows and demands evolve, ensuring you have a robust PIM system is crucial. With a solid understanding of how PIM works, businesses can navigate their way to an optimal solution, furthering their journey towards unparalleled success.