Comparing PIM Solutions: Syndigo vs inriver
We compare the Syndigo and inriver PIM software solutions to help you choose the best product information management (PIM) software for your business.

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Ideal Customer
Syndigo
Sells across small, medium to large business customers and is available for retailers, manufacturers, and distributors.
inriver
Is useful from 1 to 1000 or more users, inriver is suitable for Enterprises, medium-sized and small businesses. across retail and manufacturing.
Features & Capabilities
Syndigo
End-to-end product content management platform with capabilities across MDM, PIM, DAM, and analytics.
inriver
Since its founding, this Syndigo competitor has specialised in one product – PIM software.
eCommerce
Syndigo
Offers the first Active Content Engine on the market. This inriver alternative uses its engine to power a continuous flow of data and content throughout the eCommerce ecosystem, thus speeding up information transfer.
inriver
This Syndigo competitor focuses on omnichannel e-commerce. Offers data-driven feedback on product performance, and tools enabling fast and scalable reaction to market changes.
Inriver boasts of continuing to develop new innovations to enhance CX. Its ultimate stated aim is to enable marketers, merchandisers, and e-commerce teams to develop personalised omnichannel product content.
PIM
Syndigo
This inriver alternative helps drive revenue by accelerating time to market, cutting marketing costs, identifying, and mitigating risks, and predicting potential supply chain problems.
inriver
Designed to enable merchandisers, marketing teams, channel managers and eCommerce teams to work in collaboration to deliver a seamless purchasing journey. It streamlines syndication of product information to reduce returns and deliver high-class CX.
DAM
Syndigo
Syndigo DAM solution uses its Active Content Management system to maintain a repository of digital assets. Syndigo Marketplace claims to be the largest active database of standardised and verified content in the world.
inriver
This Syndigo alternative has no inbuilt DAM but integrations with trusted partners. integrations can be customised to specific customer requirements, Uses automated workflows to offer efficient and user-friendly connectivity between systems.
Workflows
Syndigo
Supports the product experience ‘loop,’ by reducing the number of processes needed to manage product content effectively. Provides notifications and alerts for key role-based team members.
inriver
As Syndigo competitor, inriver emphasises its visual workflow facility, which uses a drag-and-drop interface to add and schedule tasks. Users scan and design flows using predefined blocks. It also incorporates process support, flexible data modelling, governance, and a connection framework to work at speed to get information to channels and touch points.
Syndication
Syndigo
inriver alternative, Syndigo, has ongoing relations with over 1,700 retailers, an industry best for connected syndication networks. Its Active Content Engine ensures data meets marketplace standards in quality, distribution, and industry-specific data formats.
inriver
The delivery process is streamlined for omnichannel even with complex “go to market” strategies. Increases suitable first-time delivery using templates, which ease compliance with channel requirements. Provides a self-service portal for resellers for ease of search to access, and download specific channel-approved product information.
Onboarding
Syndigo
Equipped with the core data points required for standardising supplier onboarding to assist retailers in managing sourcing of new vendors.
inriver
When it comes to onboarding, Syndigo alternative, inriver, simplifies product data ingestion processes from any source (suppliers, manufacturers, and data pools. For instance) to establish the ‘single source of truth’ for product content and avoid the problem of siloed information.
Migration
Syndigo
Its Active Content Engine has capabilities for cleansing product data to void duplicated content and inconsistencies. Partnerships with experienced and successful vendors extend to expert product data management consultancies with migration and implementation expertise.
inriver
Provides referral to partners who can plan for and assist in a product data migration process from legacy systems.
Data Modelling
Syndigo
Supports various file formats, as well as automatically adding descriptive metadata such as upload date and file sizes. It can also extract metadata from different file formats and tracks incremental changes in versions of a given asset.
inriver
inviver’s Elastic Data Model enables efficient enrichment processes for product information to be organised in a customer-specific fashion. Partners can create a data model to enable other activities including integrations, data imports, print configurations, input, and output channels.
Support
Syndigo
Has a dedicated portal for support queries via phone or email (not 24/7). Other resources include: Syndigo University, white papers, eBooks, blog.
inriver
Offers live chat support 24/7 (phone and online). Extensive knowledge base on its website, alongside its inriver community, containing developer documents, community conversations, a help ticket portal, and an academy with paid for on-demand courses
Integrations
Syndigo
The support team at Syndigo has a deep understanding of delivery formats, which allows them to cater to specific recipients for their integrations. Additionally, the Syndigo Marketplace provides top-caliber product information and multimedia assets that are readily available, along with pre-built connectors for marketplaces, data pools, and eCommerce platforms.
inriver
inriver PIM uses standard, configured components in its inriver Integration Framework to construct new integrations and adapters. Users work with the framework components to continuously improve content and ensure compliance with relevant Inriver system changes, it interprets the customer’s predefined integration logic to deliver a product-centric integration model. Therefore, all integration or adapters built using inriver’s integration framework have an easy-to-use standard functionality and key concepts to ensure consistency and stability.
Pricing
Syndigo
Syndigo has not provided pricing information for its active engine MDM and PIM products. Contact Syndigo for customised quote.
inriver
No information available – customised quote from the vendor. Subscription-based, with no free version and no trial.
Partners
Syndigo
Its Technology partners assist with transferring the MDM and PIM models into fully integrated working solutions. Its worldwide network of PIM and MDM Solution Integrator Partners are specialist consultancies providing sector-specific expertise.
inriver
Two types: Solution partners – professionals with in-depth knowledge of the platform and the optimisations which increase value of use. Technology partners and alliances, offering complementary products and platforms to adapt to changing needs.
Reviews
Syndigo
As inriver competitor, Syndigo’s reviews are generally, highly positive. Its support scores highly, as does its Ease of Data Model creation and modification. Recognised in the ‘leader’ category in Gartner’s 2021 Magic Quadrant for MDM solutions, as well as rating as the highest for user adoption in Winter 2021-22. Forrester Wave also ranked it as ‘leader’ for Product Information management in 2021, alongside ‘best enterprise support’ in winter 2021-22.
inriver
Syndigo competitor Inriver scores well for usability and ease of navigation across the product information ecosystem. According to a minority of user reviews, work needed on integrations and the stated compatibility raised some reviewers’ eyebrows.
- Capterra – 4.5/5 (33 reviews)
- Trust Radius – 3.9/5 (27 reviews)
- G2 4.2/5 (54 reviews)
Summary
Ultimately, the choice between Syndigo and inRiver PIM will depend on a variety of factors, such as the size and complexity of your product catalog, your specific data management needs, and your budget. It’s important to carefully evaluate both options and choose the one that best fits your business requirements.
This is a direct comparison between Syndigo and Inriver but there are many Syndigo alternatives and Inriver competitors out there, so take a look at more of our comparison sheets regarding other competitors. You can contact us for more information about how to go about selecting the best PIM software for your requirements from the highest-ranking competitors and alternatives.
If you want a closer look at how they work, book a demo and better hone your PIM software comparison.
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