Comparing PIM Solutions: Salsify vs Syndigo

We compare the Salsify and Syndigo PIM software solutions to help you choose the best product information management (PIM) software for your business.

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Ideal Customer

Salsify

Brand manufacturers, retailers and wholesalers selling products across multiple channels including their own ecommerce sites, online retailers, and marketplaces.

Syndigo

Ranges from small, medium to large business customers and is available for retailers, manufacturers, and distributors.

Features & Capabilities

Salsify

Regarded as the most feature rich PIM software: includes PxM and PIM modules, rapid deployment, and extensive range of APIs.

Syndigo

End-to-end product content management platform with capabilities across MDM, PIM, DAM and analytics.

eCommerce

Salsify

Gathers and transform images and videos centrally. They also transform various file types. It also stores product metadata.

Syndigo

Using its Active Content Management system, Syndigo DAM solutions maintain a repository of digital assets. Syndigo Marketplace is reputedly the largest active database of standardised and verified content in the world.

PIM

Salsify

Offers a trial, no free version: Easy set-up, channel-by-channel readiness alerts: governance rules applied to stored data: workflow management, user role access management and customisable b Offers integrations, flexible data modelling and portals.

Syndigo

Helps drive revenue by accelerating time to market, cutting marketing costs, identifying, and mitigating risks, and predicting potential supply chain problems.

DAM

Salsify

Gathers and transform images and videos centrally. It also transforms various file types and stores product metadata.

Syndigo

Enterprise version of Akeneo PIM works together with its asset manager (DAM) product pictures, photos, guides, manuals, and how-to videos.

Workflows

Salsify

Enables brands to manage cross-functional processes and monitor teams’ task progress: use calculated properties, which are easy to build and use and enable workflow efficiency.

Syndigo

Supports the product experience ‘loop’, by reducing the number of processes needed to manage product content effectively. Easy notifications and alerts for key role-based team members.

Syndication

Salsify

Maps and transforms core product data to the target schema of each channel destination to ensure content remains consistent and accurate: enhanced content syndication includes 360 spins, videos, and comparison charts.

Syndigo

Syndigo has ongoing relations with over 1,700 retailers, an industry best for connected syndication networks. Its Active Content Engine ensures data meets marketplace standards in quality, distribution, and industry-specific data formats.

Onboarding

Salsify

Rapid onboarding – offers a streamlined import process to pinpoint the precise data to be uploaded or modified.

Syndigo

Equipped with the core data points required for standardising supplier onboarding to assist retailers in managing sourcing of new vendors.

Migration

Salsify

Akeneo partner portal ensures transparent and up to date flows of information between the technology and business sides of any migration project.

Syndigo

Its Active Content Engine has capabilities for cleansing product data to void duplicated content and inconsistencies. Syndigo’s partnerships with experienced and successful vendors extends to expert product data management consultancies with migration and implementation expertise.

Data Modelling

Salsify

Easy to understand and very flexible. The model is defined within the PIM to extract the precise information needed from each source.

Syndigo

Supports various file formats, as well as automatically adding descriptive metadata such as upload date and file sizes. Can also extract metadata from different file formats and tracks incremental changes in versions of a given asset.

Support

Salsify

Email/Help Desk, FAQs/Forum, Knowledge Base Phone and chat support: knowledge bank, use cases, downloadables.

Syndigo

Support scores highly in product reviews. Support staff respond quickly and when changes or updates occur, Syndigo helps to make them uncomplicated and easy to execute, either in-house or with external help.

Integrations

Salsify

Strong on connectors, which provide as much information to brands as the endpoint permits: automated retail schema updates to extract attribute requirements from endpoint and identify them in an easily understandable form: detailed guides, video tutorials and other resources to enable a fast-learning curve for supplier XM integrations.

Syndigo

Syndigo Marketplace offers high-quality, out-of-the-box product information and multi-media assets, as well as ready-to-use connectors for marketplaces, data pools, and eCommerce platforms.

Pricing

Salsify

Salsify offers a free trial, but for its Commerce XM platform a custom quote is required. It is priced on a subscription basis. Smaller customers can expect to pay around £2000-5000 per month – large enterprise customers will pay significantly more for global reach.

Syndigo

Syndigo has not provided pricing information for its active engine MDM and PIM products. Contact Syndigo for customised quote.

Partners

Salsify

Partners with more than thirty of the world’s top retailers, technology platforms, agencies, and consultancies (specialising in all aspects of PIM implementation and managed services).

Syndigo

Technology partners assist with transferring the MDM and PIM models into fully integrated working solutions. Its worldwide network of PIM and MDM solution integrator partners are specialist consultancies providing sector-specific expertise.

Reviews

Salsify

Salsify currently scores an aggregate 85/100 across various PIM review sites. This is based on user satisfaction, recent user trends (rising number of customers), and other relevant information on Salsify gathered from various online sources.

Syndigo

Generally highly positive. Its support scores highly, as does its Ease of Data Model creation and modification. Recognised in the ‘leader’ category in Gartner’s 2021 Magic Quadrant for MDM solutions, as well as rating as the highest for user adoption in Winter 2021-22. Forrester Wave also ranked it as ‘leader’ for Product Information management in 2021, alongside ‘best enterprise support’ in winter 2021-22.

Summary

Our PIM software comparison sheets will help you to get a good initial impression of the options on the market, so you can choose the best PIM software for your specific needs. But the proof of the pudding is in the eating, so if you want a closer look at how they work, click on the Salsify or Akeneo link to get a demo and better hone your PIM software comparison.

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